Elements of Action set-up Bloomfringe with Co-Directors Marion Keogh in 2014 and Róisín de Buitléar in 2016. The Bloomfringe festivals were an urban greening festival that ran for 4 years from 2014-2017. The festival was a conglomerate of inspired grassroots-led events and urban interventions. We built awareness and planted ideas towards a more sustainable approach to Dublin civic life with urban greening, fresh ideas, and fun.
Content and interventions were based on research work in urban acupuncture, creative municipal interventions, guerrilla gardening pop-up gardens and place-making. We illustrated how to improve our use of cities and streets while celebrating nature, biodiversity and creativity across Dublin City.
See below videos from 3 years of Bloom Fringe festivals (2015, 2016, & 2017):
